Table of Contents
- Email Marketing Mastery, an online course offered by Udemy
- Email Marketing: An Hour a Day, a book by David Daniels and Anita Campbell
- The Email Marketing Handbook, a blog post by Campaign Monitor
- Email Marketing for Dummies, a book by John Arnold
- MailChimp, a popular email marketing platform that offers a variety of resources and tutorials for beginners
- Learn Email Marketing Rules
There are several ways to learn email marketing, including taking online courses, reading books or blog posts on the subject, or gaining practical experience by creating and managing your own email marketing campaigns. If you want to go next level you could search out a email marketing certification course.
Some resources to consider include:
Email Marketing Mastery, an online course offered by Udemy
Email Marketing Mastery course might cover a range of topics to help you learn email marketing such as:
- Creating an email marketing strategy
- Building and growing an email list
- Designing and creating effective email campaigns
- Segmenting and targeting your audience
- Measuring and analyzing the performance of your campaigns
- Staying compliant with laws and regulations, such as the CAN-SPAM Act and GDPR
- Email automation and trigger-based email campaigns
- Advanced email marketing techniques and tactics.
Overall, an email marketing course could provide a comprehensive and practical overview of the subject, with the goal of helping students develop the skills and knowledge needed to create and manage effective email marketing campaigns. You could start here and then move to an advanced email marketing course.
Email Marketing: An Hour a Day, a book by David Daniels and Anita Campbell
The book “Email Marketing: An Hour a Day” is a comprehensive guide to creating and managing effective email marketing campaigns. This is a great place to learn email marketing.
Written by experienced marketers David Daniels and Anita Campbell, the book covers a wide range of topics, including developing a strategic email marketing plan, building and growing an email list, creating effective email campaigns, analyzing and optimizing performance, and staying compliant with laws and regulations.
One of the strengths of the book is its clear and concise writing style, which makes it easy to understand even for those new to email marketing. The book also includes practical tips, real-world examples, and exercises to help readers apply the concepts covered in each chapter.
The book is divided into 7 chapters, each of which can be read and applied in one hour or less, hence the name “An Hour a Day” which is a great feature for busy professionals or beginners who want to learn at their own pace.
Overall, “Email Marketing: An Hour a Day” is a valuable resource for anyone looking to improve their email marketing skills and create more effective campaigns. It offers a comprehensive and practical approach to email marketing and can help readers to develop a strategic and effective email marketing plan.
The Email Marketing Handbook, a blog post by Campaign Monitor
Campaign Monitor is a well-known and respected email marketing platform and provider of email marketing services. They provide a wealth of resources and information to help businesses and individuals learn email marketing, create and manage effective email marketing campaigns.
The Email Marketing Handbook is likely to be a comprehensive guide that covers a wide range of topics related to email marketing such as developing a strategy, building and growing an email list, creating effective email campaigns, analyzing and optimizing performance, and staying compliant with laws and regulations.
The blog post may also include examples, best practices and case studies, as well as tips and tricks to help you get the most out of your email marketing campaigns. It could be a valuable resource for businesses and individuals looking to improve their email marketing skills, and create more effective campaigns.
It could also include a step-by-step guide, How-to’s, and helpful tools to make the process of email marketing easy and effective.
In general, Campaign Monitor is known for providing high-quality, informative and helpful resources for email marketers, so it is likely that The Email Marketing Handbook would be a valuable resource for anyone looking to improve their email marketing skills.
Email Marketing for Dummies, a book by John Arnold
One of the strengths of the book is its clear and concise writing style, which makes it easy to understand even for those new to email marketing. The book also includes practical tips, real-world examples, and exercises to help readers apply the concepts covered in each chapter. The book is organized in a way that makes it easy to navigate, and the author uses a friendly and accessible tone throughout the book.
The book is part of the “For Dummies” series, which is known for providing clear and concise information on a wide range of topics in an easy-to-understand format. This makes it an ideal resource for anyone looking to learn about email marketing, including beginners, small business owners, and marketing professionals looking to expand their skills.
Overall, “Email Marketing for Dummies” is a valuable resource for anyone looking to improve their email marketing skills and create more effective campaigns. It offers a comprehensive and practical approach to email marketing and can help readers to develop a strategic and effective email marketing plan. The book’s format is user-friendly and easy to understand, which makes it a great resource for beginners.
MailChimp, a popular email marketing platform that offers a variety of resources and tutorials for beginners
MailChimp is a popular and widely used email marketing platform that offers a variety of features and resources for businesses and individuals looking to create and manage effective email marketing campaigns.
One of the strengths of MailChimp is its user-friendly interface, which makes it easy for beginners to navigate and create email campaigns. The platform offers a variety of customizable templates and a drag-and-drop editor that makes it easy to learn email marketing, design and create professional-looking emails.
MailChimp also offers a variety of automation tools that allow you to set up automated campaigns, such as welcome emails and abandoned cart emails, which can help to save time and increase engagement.
Another strength of MailChimp is its robust reporting and analytics features, which allow you to track the performance of your campaigns, including open and click-through rates, as well as segment your audience. This helps you to make data-driven decisions about your email marketing strategy.
MailChimp also offers a variety of resources and tutorials for beginners, including a knowledge base, webinars, and a blog that provides helpful tips and best practices for email marketing. The platform also complies with laws and regulations, such as the CAN-SPAM Act and GDPR, which gives you peace of mind when it comes to sending emails.
In summary, MailChimp is a popular and widely used email marketing platform that offers a variety of features and resources for businesses and individuals looking to create and manage effective email marketing campaigns. Its user-friendly interface, automation tools, and robust reporting and analytics features make it a great choice for beginners, small businesses, and marketers.
Learn Email Marketing Rules
It’s also a good idea to learn email marketing you should stay up-to-date on best practices and changes to email marketing regulations like GDPR and CAN-SPAM Act by following email marketing blogs and industry leaders on social media.
“Email marketing regulations” refer to laws and guidelines that govern how businesses and individuals can use email to promote products or services and protect consumers from unwanted or unsolicited emails. Two of the most well-known email marketing regulations are the General Data Protection Regulation (GDPR) and the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act.
The General Data Protection Regulation (GDPR) is a regulation passed by the European Union (EU) that went into effect on May 25, 2018. It governs how businesses and organizations collect, use, and protect personal data of EU citizens. It applies to any company that processes personal data of EU citizens, regardless of where the company is located.
GDPR applies to email marketing by requiring companies to get explicit consent from individuals before sending them marketing emails, and to provide clear and easy ways for people to unsubscribe or opt-out of marketing emails.
The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act is a law passed by the US government in 2003. It regulates commercial email messages and gives recipients the right to have you stop emailing them.
It applies to all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites.
The law applies to all commercial messages sent to email addresses and text messages sent to wireless devices. The law requires that all commercial emails include a valid physical postal address, and a clear and conspicuous notice that the recipient can opt-out of receiving future emails.
Both GDPR and CAN-SPAM act have been implemented to protect the privacy of individuals, and to prevent unwanted or unsolicited emails from being sent. It’s important to understand and comply with these regulations when creating and managing your email marketing campaigns to avoid any legal issues or penalties.
