The Role of the CMO in Driving Growth

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Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting the brand to the business, according to recent research from The CMO Council and Deloitte. Read the full article at MarketingProfs

Original source: https://www.marketingprofs.com/charts/2018/34905/the-role-of-the-cmo-in-driving-growth

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