Instagram gives users the chance to peek into (and get jealous of) lifestyles that most mere mortals could never afford.
But for the pampered teens and twenty-somethings featured on the Rich Kids of South Africa feed, it seems nothing is out of reach.
Whether it’s flitting between five-star hotels in their super-cars or by private jet, or splashing some of their endless stacks of cash on his ‘n’ hers Louboutins, the extravagant lifestyle of South Africa’s young elite is all documented here.
They’ve joined existing international accounts including the Rich Kids of Dubai, the Rich Kids of London and even the Rich Kids of Vietnam, all of whom delight in flaunting their luxury holidays and jaw-dropping shopping sprees online.
Scroll down for video
The Rich Kids of South Africa enjoy posting pictures of stacks of their cash to Instagram
Both the young men and young women had a thing for expensive cars, which they flaunted
Many self-styled Rich Kids are the children of rich parents or have made money as entrepreneurs
Making its followers jealous, the account is full of snaps of luxurious holidays all over the world
Many of the Rich Kids are couples and they often post snaps of expensive his and hers fashion – like these matching Louboutins
The Rich Kids often post pictures of their latest expensive buys, including this Carter purchase
One Rich Kid flaunted their gold iPhone while enjoying an expensive meal in Johannesburg
The account offers a glimpse into lavish lifestyles, including the Rich Kids’ fancy appartments
This user made sure all his followers knew that his new shoes were by the designer Lounboutin
One Rich Kid had his own personalised Dior scent, which was shared on his page
The group enjoyed sharing pictures of their designer gear, including Louis Vuitton bags
The group sharc images of themselves enjoying their plush belongings and cars