In this business tv show, David Meerman Scott reveals where most PR people are going wrong with online marketing: “The biggest problem I see that traditional public relations people have is that they mistake media relations with public relations. So public relations is simply how an organisation deals with its public which is very different than media relations which is how an organisation deals with mainstream media, magazines, radio, television, newspapers and analysts. So I think that traditional public relations people aren’t public relations people they are media relations people. They are skilled at working with newspaper, magazine, television, reporters, broadcasters and editors. They think that is the only way that you can communicate. Well I have news for those people. You can communicate directly to your public. You can communicate directly to the public through your website. You can communicate to the public through your blog. You can communicate directly to your public using press releases and that is a way that smart organisations are reaching people today. Yes, you can still use media relations, you can still speak through the media as your mouth piece but that’s not the only way you can reach people and I think the problem is that most PR professionals are mistaking public relations with media relations.”See more business news television shows from business expert David Meerman Scott, as he gives his top expert business advice at www.yourbusinesschannel.com Find out more about the very latest show releases, as well as other yourbusinesschannel news by visiting our blog at http

In this business tv show, online marketing guru David Meerman Scott reveals what the most important elements of a website are and where the most attention should be focussed: “I think there are three different focuses of websites and all three need to work together. But I think the most important element is the content and those three elements of a website are the content, the design and the technology that underlies it. I think all three things are important, the technology is important, the design is important and the content is important. But ultimately the best websites are developed with content as the starting point. I always get a chuckle out of (inaudible) is given for the best books and the best magazine articles. Imagine if the (inaudible) was given instead to the best book cover or the best magazine article picture. They are not, they are given to the best content. So I think the same thing applies to websites. The most important thing should be the content; the prizes should be given out for the best content because that is what people are looking for on sites. Driven once by content, with those other things being secondary but still very, very important.”See more business news television shows from business expert David Meerman Scott, as he gives his top expert business advice at www.yourbusinesschannel.com Find out more about the very latest show releases, as well as other yourbusinesschannel news by visiting our blog at http

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