With just days to go before the ballots, the candidates in the 2008 US Presidential Election are going full steam ahead. With the eyes of the world on the debates and the eventual outcome of the election, the pressure to perform is now very high. Join our media expert, Alan Stevens, Director of mediacoach.co.uk, as he gives further expert advice on the campaigns, including the mistakes that the candidates need to avoid or risk losing it all. Alan Stevens is a highly experienced journalist and media coach. He advises ceos and senior level politicians, and with more than 2000 radio and TV interviews under his belt. This show is packed with presentation tips that are perfect for anyone who ever has to present or sell. Here he gives his expert opinion based on his 30 years media experience and his work coaching ceos and top politicians on their media performance. This opinion is featured here as unbiased advice, and is intended to be instructional to business people on how to handle themselves when facing the media. Watch this Business Legends show now and see more this series for more online business tips from business experts on a huge range of topics to find out the secrets and methods that took them to the top!

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Hot business advice: The way we talk with customers has made a dramatic shift. Gone are the days of one sided talk about a product or service. In a global marketplace customers want and expect to be able to have a conversation about your products and how you can help. And they want to hear what others are saying about you too. In this show, we’ll look at 5 simple tips that’ll get you on your way to making those conversations more profitable. These five tips come straight from some of the top experts in communication; Bill Caskey, Founder of Caskey Training,Lori Richardson, President of Score More Sales, and Clayton Shold, Co-founder of Salesopedia. To find out what these five tips are and how you could be using them to improve your sales today – Watch this show right now, or see hundreds more shows packed with expert advice at www.yourbusinesschannel.com Hear about the very latest show releases, as well as other yourbusinesschannel news by visiting our blog at http

In this business tv show, David Meerman Scott reveals where most PR people are going wrong with online marketing: “The biggest problem I see that traditional public relations people have is that they mistake media relations with public relations. So public relations is simply how an organisation deals with its public which is very different than media relations which is how an organisation deals with mainstream media, magazines, radio, television, newspapers and analysts. So I think that traditional public relations people aren’t public relations people they are media relations people. They are skilled at working with newspaper, magazine, television, reporters, broadcasters and editors. They think that is the only way that you can communicate. Well I have news for those people. You can communicate directly to your public. You can communicate directly to the public through your website. You can communicate to the public through your blog. You can communicate directly to your public using press releases and that is a way that smart organisations are reaching people today. Yes, you can still use media relations, you can still speak through the media as your mouth piece but that’s not the only way you can reach people and I think the problem is that most PR professionals are mistaking public relations with media relations.”See more business news television shows from business expert David Meerman Scott, as he gives his top expert business advice at www.yourbusinesschannel.com Find out more about the very latest show releases, as well as other yourbusinesschannel news by visiting our blog at http

IF you have both online and offline retailing channels, then there are some truly great ways that you can get them connected and selling scores more. Hear expert business advice for success in multi-channel retailing from Finlay Clark, Retail Strategist at bigmouthmedia. This business news television show, one of a series featuring top business tips from a line up of business experts, brings you exclusive interview footage full of tips on how to get your multi-channel retailing working for you. Find out about: – Why fulfilment is holding online retail back – How to make sure you are transparent about delivery – How to eliminate hidden delivery costs – How extra information about special dates such as Christmas could enhance sales – How to use Google ads to make your business stand out – Why consumers like to be able to buy online and then return in stores – Why you should try to prevent consumers buying more than one option – How you could be combining online and offline operationsSee more business news television shows and get even more of the best expert blogging tips from Finlay Clark at www.yourbusinesschannel.com Find out more about the very latest show releases, as well as other yourbusinesschannel news by visiting our blog at http

In this business tv show, online marketing guru David Meerman Scott reveals what the most important elements of a website are and where the most attention should be focussed: “I think there are three different focuses of websites and all three need to work together. But I think the most important element is the content and those three elements of a website are the content, the design and the technology that underlies it. I think all three things are important, the technology is important, the design is important and the content is important. But ultimately the best websites are developed with content as the starting point. I always get a chuckle out of (inaudible) is given for the best books and the best magazine articles. Imagine if the (inaudible) was given instead to the best book cover or the best magazine article picture. They are not, they are given to the best content. So I think the same thing applies to websites. The most important thing should be the content; the prizes should be given out for the best content because that is what people are looking for on sites. Driven once by content, with those other things being secondary but still very, very important.”See more business news television shows from business expert David Meerman Scott, as he gives his top expert business advice at www.yourbusinesschannel.com Find out more about the very latest show releases, as well as other yourbusinesschannel news by visiting our blog at http